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Development History of Hengshui Jitai Rubber Roller Co., Ltd. (Including the Evolution of Feilong Rubber Roller Factory)

2026-05-15


The development of Hengshui Jitai Roller Co., Ltd. originated from entrepreneurial accumulation dating back to the 1980s. It has gone through three major developmental stages: Jizhou Special Rubber Factory, Jizhou Feilong Roller Factory, and finally Hengshui Jitai Roller Co., Ltd. With nearly 40 years of dedicated engagement in the roller industry, it has evolved into an industrial roller manufacturing enterprise in North China boasting profound heritage and strong technical strength. Its core brand "Feilong" rollers enjoy a high reputation both domestically and internationally.

I. Initial Establishment and Foundation Laying (1986–2000): The Start of the Special Rubber Factory

In 1986, the enterprise’s predecessor, Jizhou Special Rubber Factory, was founded in Zhoucun Town, Jizhou District (formerly Ji County), Hengshui City, Hebei Province. Rooted in the rubber industrial cluster of northern China, it embarked on the research, development and production of rubber products. In its early days, the factory focused on the research and development of special rubber accessories. With solid rubber formula technology and sophisticated craftsmanship, it gradually entered the roller supply sector for industries such as printing, textile and leather, accumulating early technical experience and customer resources, and laying a solid foundation for subsequent professional transformation. During that period, China’s industrial manufacturing industry developed rapidly, leading to a surging market demand for high-quality rollers. Seizing the opportunity keenly, the factory concentrated on the core roller track and strived to polish product quality and technology.

II. Professional Upgrading (2001–2016): In-depth Development and Rise of Feilong Roller Factory

On June 29, 2001, to focus on its core roller business and enhance brand influence, the enterprise was officially renamed Jizhou Feilong Roller Factory. With Gu Changshun as its legal representative and a registered capital of 350,000 yuan, it became a professional roller manufacturer.

Core Development Highlights

  • Production Capacity and Scale Expansion: Located in Gucao Industrial Zone, Zhoucun Town, the factory covers a land area of 6,600 square meters with a building area of 3,200 square meters. It is equipped with full-process workshops for rubber rolling, rubber coating, vulcanization, mechanical processing, iron core processing and polyurethane casting, owning 56 sets of production equipment. With total assets of 8 million yuan , it formed a large-scale and professional production system.

  • Breakthroughs in Technological R&D: A technology development department was set up. By cooperating with professional colleges and industry experts, the enterprise overcame key technical bottlenecks of rollers such as wear resistance, acid and alkali resistance, and high temperature resistance. It optimized rubber formulas and production techniques, enabling product precision, stability and service life to reach the advanced domestic level.

  • Brand and Market Expansion: The core brand "Feilong" was built. Its full-range products cover printing rollers, steel mill industrial rollers, textile printing and dyeing rollers, leather buffing rollers, plastic calendering rollers, high-temperature resistant silicone rollers, solvent-resistant rollers and more. The products are widely applied in printing and packaging, metallurgy and steel, textile printing and dyeing, leather processing, plastic manufacturing, automatic conveying and other industries. They sell well across all provinces and municipalities in China and have gradually expanded into overseas markets, building an excellent market reputation.

  • Consolidated Industry Status: With nearly 20 years of technical accumulation and adherence to quality, Feilong Roller Factory has become one of the core enterprises in Hengshui’s roller industrial cluster. Renowned for premium raw materials, sophisticated formulas, exquisite workmanship and reliable quality, it has grown into a trusted roller supplier for customers at home and abroad.

III. Modern Transformation (2016–Present): Inheritance and Innovation of Jitai Roller

On December 6, 2016, to adapt to the demands of the globalized market and realize modernized management and large-scale development, Hengshui Jitai Roller Co., Ltd. was formally established. It took over all the technologies, production capacity, brand assets and customer resources of Feilong Roller Factory. Gu Changshun remained as the legal representative, and the registered capital was adjusted from 5 million yuan to 10 million yuan in 2024. Inheriting the "Feilong" roller brand, the enterprise embarked on a new journey of development.

Development Milestones in the New Era

  • Qualification and System Upgrade: In July 2025, the company obtained ISO9001 Quality Management System Certification. It has established standardized systems for production, quality control and after-sales service, aligning product quality with international standards to meet the stringent requirements of overseas customers.

  • Production Capacity and Product Upgrade: The company continuously optimizes production equipment and processes, introducing advanced facilities such as CNC precision grinding machines and dynamic balance testing equipment to improve product precision and consistency. It enriches its product portfolio, focuses on the R&D of high-end industrial rollers, and specially develops dedicated rollers for metallurgy, papermaking, new energy and other fields to meet the needs of high-end manufacturing.

  • Global Market Layout: While consolidating the domestic market, the company vigorously expands overseas business. Its products are exported to multiple countries and regions across Southeast Asia, Europe and the Americas. With stable quality, cost performance and customized services, it has won high recognition from overseas customers and become a key export enterprise in China’s roller industry.

  • Balanced Inheritance and Innovation: Upholding the original aspiration of "striving for perfection and prioritizing quality" passed down from Feilong Roller Factory, it inherits mature rubber formulas and core craftsmanship. Meanwhile, it embraces technological innovation, increases R&D investment, promotes the upgrading of roller products toward high performance, long service life and environmental friendliness, and continuously creates value for global customers.

IV. Core Inheritance and Competitive Advantages

With nearly 40 years of dedicated industry engagement, the enterprise has always adhered to three core competitive advantages, which also serve as the inherent heritage passed down from Feilong Roller Factory to Jitai Roller:

  1. Profound Technical Accumulation: Boasting 40 years of experience in rubber formula R&D and roller production, it masters full-process core technologies and can provide customized solutions to meet diverse roller demands across various industries.

  2. Strict Quality Control: Full-process rigorous management is implemented from raw material procurement and production processing to finished product inspection, ensuring every roller features high precision, strong wear resistance and long service life.

  3. Outstanding Brand Reputation: Having withstood long-term market tests, "Feilong" rollers have become the preferred brand trusted by domestic and overseas customers thanks to reliable quality and premium services.

From the initial founding of the special rubber factory in 1986, to the professional in-depth development of Feilong Roller Factory in 2001, and further to the global layout of Jitai Roller in 2016, the enterprise has always been rooted in Hengshui, China. It inherits roller manufacturing craftsmanship with ingenuity, embraces the global market with innovative thinking, and strives to become a world-leading supplier of industrial roller solution services.